The Tissue Paper Converting Machine Market is currently valued at USD 1.30 billion (2024) and is projected to reach USD 1.64 billion by 2034, with a CAGR of 2.30% over the forecast period.
| Attributes | Key Statistics |
| Tissue Paper Converting Machine Market Value (2024) | USD 1.30 billion |
| Anticipated Market Value (2034) | USD 1.64 billion |
| Estimated Growth (2024 to 2034) | 2.30% CAGR |
This growth builds on revenue of USD 1.23 billion in 2018, which expanded at a 0.70% CAGR, generating an additional USD 45 million.The key growth drivers including:
Increased Hygiene Awareness: Rising global emphasis on hygiene boosts demand for tissue paper products.
Hospitality Sector Growth: Napkins, towels, and toilet paper see greater adoption in commercial environments.
Emerging Market Demand: Developing regions witness growing sanitation standards and disposable incomes.
Technological Advancements: Automation and innovation improve efficiency and lower production costs.
Sustainable Practices: Demand for eco-friendly tissue paper aligns with shifting consumer preferences.
Urbanization and Retail Expansion: Changing lifestyles and enhanced retail infrastructure amplify product accessibility.
E-Commerce Influence: Online platforms expand product reach, driving sales.
Innovative Packaging: Enhanced designs improve functionality and appeal of tissue paper products.
As the demand for tissue paper increases, so does the need for advanced converting technologies. However, the production of tissue paper has significant environmental impacts, primarily due to the use of virgin pulp, which contributes to higher greenhouse gas emissions compared to recycled wastepaper.
To address these concerns, manufacturers are increasingly adopting green manufacturing models by utilizing recycled materials, reducing water and energy consumption, and implementing eco-friendly processes.
In tissue paper manufacturing, ongoing R&D efforts focus on key areas such as energy savings, fiber optimization, and product quality. Energy-intensive stages, like the approach flow and headbox area, are undergoing innovation to enhance stock homogenization, streamline grade changes, and improve overall process efficiency. These advancements aim to lower energy consumption and produce higher-quality tissue paper.
The market is also witnessing a surge in the integration of smart technology and automation, improving operational efficiency, reducing waste, and increasing accuracy. High-speed, fully automated converting lines are in demand as labor costs rise and the need for efficiency intensifies.
Major players are investing heavily in robotics, vision systems, and AI-driven optimization to automate processes like winding and packaging, further enhancing productivity and reducing human intervention.
Innovative converting technologies, such as precision cutting and embossing techniques, are helping manufacturers optimize raw material usage and minimize waste. Advanced control systems are also improving the management of water and chemical consumption during production.
While the high initial investment required to establish a tissue converting plant can be a barrier—covering costs like land, construction, machinery, and infrastructure—businesses may look for partnerships or government support to overcome financial challenges. Financing strategies and cost optimization are crucial for improving the financial viability of new and small businesses in the industry.
The global consumption of paper is expected to grow from 41 million tons in 2021 to 55 million tons by 2032, according to a report by AFRY and Suzano. This increasing demand for tissue paper will create new opportunities for producers, particularly in emerging markets, and consequently, the need for advanced tissue paper converting equipment will continue to rise.
The demand for tissue paper conversion machines is notably high in the textile manufacturing sector. These machines are essential for producing various tissue paper products used in processes such as pattern drafting, cutting, and marking.
Additionally, the hygiene product industry is experiencing significant growth in machine sales, as manufacturers use these machines to produce essential items like facial tissues, toilet paper, and paper towels.
The hospitality sector, including hotels, restaurants, and catering services, is also driving demand, with tissue paper products such as napkins and towels being necessary for guest use.
Healthcare facilities, including hospitals and clinics, represent another major consumer group. These institutions rely on tissue paper converting machines to produce medical-grade products for patient care, sanitation, and sterilization.
Moreover, educational institutions such as schools, universities, and training centers, which offer courses in textile manufacturing and hygiene product production, are increasingly adopting tissue paper converting machines as part of their curriculum.
The global tissue paper converting machine market is projected to exceed a valuation of USD 1.64 billion by 2034, with a compound annual growth rate (CAGR) of 2.30%. However, several factors are expected to impede the market's growth:
Labor Costs and Shortages: Increasing labor costs and a shortage of skilled workers present significant challenges for manufacturers of tissue paper converting machines. These issues often result in decreased production efficiency and higher operational expenses, which can restrict profitability and growth.
Raw Material Price Volatility: Fluctuations in the prices of key raw materials, such as pulp and paper, have a direct impact on production costs for tissue paper manufacturers. These rising costs can affect their investment capacity for new converting machines, slowing down market expansion.
Infrastructure Challenges: In certain regions, insufficient infrastructure—such as unreliable power supplies or poor transportation networks—hinders the adoption of tissue paper converting machines. This is particularly noticeable in emerging markets where infrastructure limitations can restrict the efficient operation of manufacturing plants.
Alternative Products: The growing popularity of alternative materials, such as digital solutions and reusable products, represents a long-term threat to the demand for tissue paper products. This shift away from traditional tissue paper could reduce the need for new converting machines in the future.
Kitchen Rolls
Toilet Rolls
Folded Tissue Paper Rolls
Standalone
The global Tissue Paper Converting Machines Market is segmented based on system type into Kitchen Rolls, Toilet Rolls, Folded Tissue Paper Rolls, and Standalone. Among these, the Toilet Rolls segment is expected to grow at the fastest rate, driven by increasing consumption for various applications. The rising use of toilet paper, particularly in the US, is fueling market growth.
According to EnvironmentAmerica, the average American uses 140 rolls of toilet paper annually, contributing to around 20% of the global consumption. The expanding sales channels, both online and offline, are expected to further boost the demand for toilet paper globally. The COVID-19 pandemic also played a significant role in accelerating demand, with many households stockpiling tissue paper, leading to a surge in consumption.
Semi-automatic
Automatic
The global Tissue Paper Converting Machines Market is segmented into semi-automatic and automatic based on operation type. The demand for automatic machines is expected to see significant growth in the coming years, driven by the ongoing shift towards industrial automation.
Features such as higher output, improved efficiency, and reduced turnaround time are key factors promoting the adoption of automatic machines in the market. These advantages make automatic machines increasingly attractive to manufacturers looking to enhance productivity and streamline operations.
North America
Europe
Asia Pacific
Rest of the World
The global Tissue Paper Converting Machines Market is segmented by geography into North America, Europe, Asia Pacific, and Rest of the World. North America holds the largest revenue share, driven by strong demand from the United States, Canada, and Mexico.
In particular, the U.S. has seen a rapid surge in tissue paper sales in recent years, largely due to the widespread use of tissue paper for cleaning spills and surfaces. Additionally, the growing importance of tissue paper in the cosmetic and personal care industries in the U.S. is driving demand for manufacturing machinery.
The Asia Pacific region is expected to witness significant growth, fueled by the increasing shift in consumer preferences toward Westernized culture. Furthermore, global tissue paper manufacturers are intensifying efforts to penetrate deeper into Asian markets. The region's large population base, rising per capita income, and expanding consumer market make it a highly promising area for growth in the tissue paper converting machines market.
| By Operation Type | Automatic | |
| Semi-automatic | ||
| Toilet Roll Converting Lines | ||
| Kitchen Roll Converting Lines | ||
| By Machine Type | Folded Tissue Converting Lines | |
| Paper Napkin Converting Lines | ||
| Standalone Systems | ||
| North America | United States | |
| Canada | ||
| Europe | Germany | |
| France | ||
| Italy | ||
| By Geography | United Kingdom | |
| Asia | Japan | |
| India | ||
| China | ||
| Indonesia | ||
| Australia and New Zealand | ||
| Latin America | ||
| Middle East and Africa |
Toilet roll converting lines are expected to be the largest segment in the tissue paper converting machine market, driven by consistent demand for toilet paper and related products. The need for toilet paper is projected to grow steadily, influenced by factors such as population expansion, urbanization, and enhanced hygiene standards.
In 2023, global urbanization reached 57%, with North America, Latin America, and the Caribbean exhibiting the highest levels of urbanization, where over 80% of the population lives in urban areas. This demographic shift is likely to fuel continued demand for toilet paper and, consequently, for efficient converting machinery.
Source：Population Reference Bureau
Manufacturers focusing on wet paper towel applications also see potential by developing converting machines designed to produce high-quality, moisture-resistant paper towels. Innovations in packaging and dispensing systems for such products offer opportunities for manufacturers to stand out and meet evolving market needs.
Growing environmental concerns are shaping the future of the toilet paper industry. Consumers' increasing preference for eco-friendly, biodegradable products is encouraging manufacturers to invest in converting machinery capable of processing recycled fibers and minimizing waste and energy consumption. Machinery capable of handling recycled materials is essential to meet the demand for more sustainable products.
At the same time, consumer demand for customization is prompting manufacturers to invest in flexible converting machines. These machines allow the production of a variety of products, such as different sheet sizes, ply configurations, embossing patterns, and packaging options, enabling brands to cater to niche markets. High-income consumers, in particular, are more willing to pay for luxurious, embossed toilet tissue, further driving demand for customization.
Embossing, in particular, enhances the aesthetic appeal of toilet paper and strengthens consumer loyalty. Many brands use embossing to create unique patterns, logos, or features that make their products stand out.
However, the tissue embossing process must be carefully designed to maintain the balance between visual appeal and product quality. A well-designed embossing pattern ensures optimal mechanical strength, stiffness, and product quality, ultimately delivering a superior multi-ply product.
By partnering with embossing machinery experts, manufacturers can produce aesthetically and functionally superior toilet tissue, setting their products apart in a competitive market.
The Asia Pacific region is poised to hold a significant market share in the global tissue paper converting machine market, driven by rapid urbanization, technological advancements, and increasing demand for hygiene products.
Several countries in the region, particularly Japan, India, and China, are witnessing innovations and investments in the tissue paper sector, making it a key growth area for tissue paper converting machinery.
Japan: Unique Approach to Hygiene Innovation
Japan has always been known for its emphasis on cleanliness, and a unique innovation at Narita International Airport further demonstrates the country's commitment to public hygiene. The introduction of smartphone cleaning paper—a paper sheet dispenser beside toilet rolls for sanitizing phone screens—reflects the growing attention to hygiene in public spaces.
This innovation is particularly noteworthy, given that research has shown smartphone screens can harbor more germs than toilet seats.
As Japan continues to set benchmarks for cleanliness and hygiene, such innovations are expected to positively impact the demand for tissue paper products and, consequently, tissue paper converting machines.
India: Consolidation and Growth
In India, the tissue paper market is undergoing a phase of consolidation driven by innovation and strategic acquisitions. This trend is empowering companies to enhance their market position, diversify their product offerings, and invest in advanced converting technologies.
The growing urban population, coupled with government hygiene initiatives like the Swachh Bharat Abhiyan, has significantly increased demand for tissue paper products, particularly in the healthcare and hospitality sectors.
For example, in January 2024, Andhra Paper Limited (APL), a leading player in India’s paper industry, announced plans to install a state-of-the-art tissue paper machine at its Kadiyam facility.
This machine will have a daily production capacity of 100 tons, further expanding APL’s product portfolio and helping meet the growing demand for facial, toilet, napkin, and towel-grade tissue.
China: Technological Investments and Innovation
China continues to drive growth in the tissue paper converting machine market through substantial investments in high-end tissue machines and innovative technologies.
For instance, Hengan, a key player in the market, has incorporated multiple Valmet Hybrid tissue machines, using the latest Through-Air-Drying (TAD) technology to produce premium products such as facial tissues and kitchen towels.
These machines are helping Chinese manufacturers improve product quality, particularly in terms of thickness and softness, which appeal to both domestic and international consumers.
This technological advancement is complemented by innovative product launches, such as Cloud series tissue by Mind Act Upon Mind and cashmere sensory series toilet rolls by Vinda, which showcase the region's focus on enhancing user experience through advanced tissue manufacturing technologies.
Indonesia: Expanding Market and Growing Demand
Indonesia is also emerging as a key player in the tissue paper converting machine market, with an expanding paper industry poised to drive growth. The increasing demand for tissue products, coupled with rising investments in manufacturing capacity and technological advancements, is fueling the need for more efficient tissue paper machines.
The Indonesia International Paper Chain Industry Exhibition (Paper Chain Indonesia), launched in November 2023, further highlights the region's growing interest in tissue paper manufacturing technologies and serves as an important platform for innovation in the industry.
| Countries | CAGR (2024 to 2034) |
| India | 5.40% |
| China | 4.60% |
| Thailand | 4.00% |
| Spain | 2.30% |
| South Korea | 2.30% |
In short, Asia Pacific's tissue paper converting machine market is experiencing dynamic growth, with countries like Japan, India, China, and Indonesia leading the way. The region’s growth is driven by technological advancements, urbanization, and increasing demand for hygiene products.
As these nations continue to innovate and expand their manufacturing capabilities, they will remain key players in shaping the global tissue paper converting machine market. Manufacturers looking to capitalize on these opportunities will need to focus on offering cutting-edge solutions tailored to the region's evolving needs.
The tissue paper converting machine market is highly competitive, with several leading companies at the forefront of innovation and growth. Major players in the market, including Fabio Perini S.p.A., Smurfit Kappa Group, Omet, Kawanoe Zoki Co., Ltd, M.Torres Disenos Industriales Sau, BaoSuo Paper Machinery Manufacture Co., Ltd, and the A.Celli Group, are constantly investing in research and development (R&D) to improve machine efficiency, automation capabilities, and productivity.
These companies are also focused on sustainability and eco-friendly innovations, aligning their operations with growing environmental concerns.
Market Expansion through Strategic Moves
To strengthen their positions in the global market, leading players are expanding their footprint through strategic partnerships, acquisitions, and collaborations. This enables them to tap into emerging markets and enhance their presence in key regions.
These market dynamics are not only driving competition but are also fostering innovation in the design and functionality of tissue paper converting machinery.
Recent Developments in the Tissue Paper Converting Machine Market
Several significant developments have taken place within the market, reflecting the ongoing investments in infrastructure and technological advancements:
GCP Paper USA Expansion (February 2024)
GCP Paper USA, a prominent Mexican paper company, announced plans to expand its operations in Houston, Texas, by acquiring 32 acres for a new manufacturing and distribution complex in Montgomery County.
The facility, slated for completion over a 10-year period, will create approximately 150 jobs and will produce a variety of paper products, supporting the region’s growing demand for tissue paper and related products.
Körber Group Acquires MTC S.R.L. (June 2017)
Körber Group expanded its reach in the tissue paper converting market with the acquisition of MTC S.R.L., an Italian company known for its cutting-edge interfolder/multifolder lines for tissue paper products. This acquisition enhanced Körber’s Business Area Tissue, cementing its position as a technological leader in the market.
Fabio Perini’s Eco-Friendly Packaging Solution (July 2019)
Fabio Perini unveiled an eco-friendly packaging solution for tissue paper converting, integrating bioplastics and paper to replace traditional polyethylene packaging. This move aligns with global sustainability goals and allows tissue manufacturers to adopt more environmentally conscious packaging solutions without needing new machinery, marking a significant step towards reducing plastic usage in the industry.
Sofidel’s Investment in USA (October 2020)
In response to increasing demand, Sofidel, a leading global tissue paper manufacturer, opened its seventh plant in the USA in Inola, Oklahoma. The state-of-the-art 1.8 million-square-foot facility represents a $360 million investment and employs 300 workers.
The plant is equipped with advanced technologies and is designed to potentially double its capacity in the future to meet growing consumer demand for tissue products.
Fabio Perini S.p.A.
Smurfit Kappa Group
Omet
Kawanoe Zoki Co., Ltd
M.Torres Disenos Industriales Sau
BaoSuo Paper Machinery Manufacture Co., Ltd
A.Celli Group
United Converting S.R.L
Futura S.p.A
Dechangyu Paper Machinery Manufacture Co., Ltd
Gambini S.p.A
C.G. Bretting Manufacturing Co. Inc.
Wangda Industrial Co., Limited.
Zambak Kagit San.Ve Tic. Ltd.Sti
Unimax Group Engineering & Development Corporation
Tissuewell S.R.L
1. What is the size of the Tissue Paper Converting Machine Market in 2024?
The market for tissue paper converting machines is expected to be valued at USD 1.30 billion in 2024.
2. What is the sales forecast for the market through 2034?
The tissue paper converting machine market is projected to reach USD 1.64 billion by 2034.
3. What is the expected growth rate of the market?
The market is anticipated to grow at a CAGR of 2.30% from 2024 to 2034.
4. Who are the key companies in the market?
Key players in the tissue paper converting machine market include Fabio Perini S.p.A., Smurfit Kappa Group, Omet, Kawanoe Zoki Co., Ltd, M.Torres Disenos Industriales Sau, BaoSuo Paper Machinery Manufacture Co., Ltd, and A.Celli Group.
5. What was the valuation of the Tissue Paper Converting Machine Market in 2023?
In 2023, the market was valued at USD 1.27 billion.
6.Which Region is Expected to Grow the Fastest in the Tissue Paper Converting Machines Market?
Asia Pacific is expected to experience the highest growth rate (CAGR) during the forecast period from 2024 to 2029.
7.Which Region Holds the Largest Share in the Tissue Paper Converting Machines Market?
In 2024, Asia Pacific is projected to hold the largest market share in the Tissue Paper Converting Machines Market.
